1/08/2012

Understanding Definitions And Theory Basics Marketing

Understanding Definitions And Theory Basics Marketing

Marketing is the process of developing an integrated communication that aims to provide information about the goods or services in relation to satisfying human needs and desires.

Marketing starts with the fulfillment of human needs which then grew into a human desire. For example, a human being needs water to meet the needs of thirst. If there are thirst for a glass of water it needs will be met. But humans do not just want to meet her needs but also to fulfill his wish is for example a glass of clean water brands Aqua and portability. So this man chose a bottle of Aqua in accordance with the requirements in accordance with the thirst and desire that is also easy to carry.

Process in fulfilling the needs and desires of human beings that is the concept of marketing. Starting from the fulfillment of the product (product), pricing (price), delivery (place), and promoting the goods (promotion). Someone who works in the field of marketing is called marketer. Marketers should have knowledge of the concepts and principles of marketing to the marketing activities can be achieved in accordance with human needs and desires of consumers, especially the intended party.

Four elements of marketing is the marketing component consisting of 4Ps, namely:

* Product
* Price 
* Place ( including distribution)
* Promotion
Because marketing is not an exact science such as finance, marketing mix theory is also growing. During its development, which is also known 7P 3P term is hereinafter People (Persons), Physical Evidence , Process
Marketing is seen as more art than science, then a marketing expert depending on the skills of more consideration in making policy-oriented rather than specific knowledge.

Economists view to marketing or marketing is to create time, the place where the product is necessary or desirable and then submit the product to satisfy the needs and desires of consumers (marketing concept).
Classical methods such as the 4Ps of marketing of the above apply also to internet marketing, internet marketing although done with many other methods that are very difficult to implement outside the internet world. Once you know it I hope you can use marketing methods that are suitable for any business concept.