Entrepreneurship and Starting Small Business

Entrepreneurship and Starting a Small Business. Entrepreneurship is the mental attitude and spirit that is always active or creative helpless, bercipta, berkarsa and bersaahaja in trying to increase revenue in a credible form of business or their work. A person who has the entrepreneurial spirit and attitude is not always satisfied with what he had accomplished. From time to time, day after day, week after minggi always looking for opportunities to improve business and life. He always create and innovate without stopping, because with all the creativity and innovation is the opportunity to obtain.

Entrepreneur is business opportunities

Entrepreneur is a person skilled in developing business opportunities with the aim to improve their lives. Entrepreneurial process is a function includes all activities and actions to pursue and exploit opportunities by creating an organization. The term self-employment and self-employed are often used simultaneously, despite having a slightly different substance.

The essence of entrepreneurship

The essence of entrepreneurship is the ability to create new and different thing else (create new and different) through creative thinking and innovative action to create opportunities for the challenges of life. By the very nature of entrepreneurship is the nature, characteristics, and the character of a person who has the will to realize innovative ideas into real world creatively.

Of some of the concepts that exist there are 6 essential essence of entrepreneurship is as follows:

1. Entrepreneurship is a value that is embodied in conduct that formed the basis of resources, labor force, goals, tactics, tips, processes, and business results.
2. Entrepreneurship is the ability to create something new and different.
3. Entrepreneurship is a process of applying creativity and innovation in solving problems and finding opportunities to improve life.
4. Entrepreneurship is a value required to start a business (start-up phase) and the development of business (venture growth).
5. Entrepreneurship is a process of doing something new (creative), and something different (Inovative) is useful to give more value.
6. Entrepreneurship is an attempt to create additional value by combining resources through new ways and different in order to win the competition. The added value can be created by developing new technologies, discovering new knowledge, finding new ways to produce new goods and services more efficient, improve products and services that already exist, and finding new ways to give satisfaction to the consumer.

Based on the above six concepts, entrepreneurship can be defined briefly as something creative and innovative capabilities (create new and different) are used as tips, foundation, resources, processes and struggle to create value-added goods and services that are performed with the courage to face the risks.

Entrepreneurial In terms of behavioral characteristics

In terms of behavioral characteristics, Entrepreneurial are those who establish, manage, develop, and instituted his own company. Entrepreneurs are those who can create work for others with berswadaya. This definition contains the assumption that every person who has a normal capacity, could be the origin entrepreneurs willing and have the opportunity to learn and try. Entrepreneurship involves two principal elements, namely, the opportunity and ability to respond to opportunities, Under these conditions, the definition of entrepreneurship is "a response to business opportunities that unfold in a set of actions and efforts to fruition in the form of an institutionalized organization, productive and innovative. Build an entrepreneur is an exciting challenge.

Implementing Entrepreneurship Process

Entrepreneurship stages generally perform entrepreneurial stages:

1. Stage start, the stage where someone is going to make effort to prepare all things necessary, start by looking at a possible new business opportunities are opening a new business, make acquisitions, or franchising. Also choose the type of business to be done whether in agriculture, industrial / manufacturing / production or services.
2. Phase conduct business or summarized by stage "road", this stage of an entrepreneur to manage the various aspects associated with its business, including the following aspects: finance, human resources, ownership, organization, leadership, including how to take risks and make decisions, marketing, and evaluation.
3. Maintain the business, the stage where the entrepreneur based on the results achieved to analyze progress achieved to be followed up in accordance with the conditions encountered
4. Develop a business, the stage where if the results are classified as positive or have developed or be able to survive the expansion of business into one of the options that may be taken.

According to Carol Noore cited by Bygrave , beginning with the entrepreneurial process of innovation. Innovation is dipengeruhi by various factors both from private and out of personal, such as education, sociology, organization, culture and environment. These factors form the locus of control, creativity, keinovasian, implementation, and growth then berkembangan be a great entrepreneur. Internally, keinovasian bersal influenced by factors of the individual, such as locus of control, tolerance, values, education, experience. While environmental factors that influence comes from such role models, activities, and opportunities. Therefore, an advanced berkembangan innovation through a process dipengrauhi entrepreneurial environment,organization and family

Basic Concept of Entrepreneurship

Entrepreneurship first appeared in the 18th century begins with new inventions like the steam engine, spinning machine, etc.. Their primary goal is growth and expansion of the organization through innovation and creativity. Profits and wealth are not the main goal. Simply meaning entrepreneurs (entrepreneur) was a soul willing to take risks to open a business in a variety of occasions-inclined take risks means independent minded and dare to start a business, without fearful or anxious even in uncertain conditions. (Kasmir, 2007: 18).

Understanding of entrepreneurship

Understanding of entrepreneurship vary relative to experts / resource reference with the emphasis of attention or emphasis is different, including the creation of new organizations (Gartner, 1988), running a combination of (activity) a new one (Schumpeter, 1934), exploration of various opportunities (Kirzner, 1973), uncertainty (Knight, 1921), and getting together the factors of production (Say, 1803).

Some of the definitions of entrepreneurship are as follows:

• Richard Cantillon (1775)

Entrepreneurship is defined as the work itself (self-employment). An entrepreneur currently buy at a certain price and sell it in the days to come up with an uncertain price. So the definition is more emphasis on how a person at risk or uncertainty

• Say Jean Baptista (1816)

An entrepreneur is the agent that brings together a variety of means of production and find the value of production.

• Frank Knight (1921)

Entrepreneurs attempt to predict and respond to market changes. This definition emphasizes the role of entrepreneurs in the face of uncertainty in the market dynamics. A worausahawan required to implement basic managerial functions such as direction and control

• Joseph Schumpeter (1934)

The entrepreneur is an innovator who implements perubahanperubahan in the market through new combinations.

The new combination in the form

(1) introducing a new product or a new quality,

(2) introduce new production methods,

(3) open a new market (new market),

(4) Obtain a new supply source of new materials or components, or

(5) run a new organization in an industry. Schumpeter linking entrepreneurs with innovative concepts that are applied in a business context and to link it with a combination of resources.

• Penrose (1963)

Activities include the identification of entrepreneurial opportunities in the economic system. Capacity or managerial capacity is different from entrepreneurial capacities.

• Harvey Leibenstein (1968, 1979)

Entrepreneurship includes activities kegiatann needed to create or perform any company at the market yet or have not been clearly identified, or a component of the production function is not known completely.

• Israel Kirzner (1979)

Entrepreneurs recognize and act on market opportunities. Entrepreneurship Center at Miami University of Ohio Entrepreneurship as a process of identifying, mengembangkaan, and bring the vision to life. It could be a vision of innovative ideas, opportunities, a better way in doing something. Hasila end of the process is the creation of new businesses formed in conditions of risk or uncertainty.

• Peter F. Drucker

Entrepreneurship is the ability to create something new and different. Understanding the intent that an entrepreneur is a person who has the ability to create something new, different from the others. Or able to create something different from what already exists.

• Zimmerer

Entrepreneurship as a process of applying creativity and innovation in solving problems and finding opportunities to improve the lives of (business).

Conclusions entrepreneurship

One of the conclusions to be drawn from a variety of understandings is that entrepreneurship is seen as a function that includes the exploitation peluangpeluang that appear on the market. Exploitation is mostly associated with the direction and or a combination of productive inputs. An entrepreneur is always required to be at risk or opportunities that arise and are often associated with creative and innovative action. Entrepreneurs are people who change the value of the resources, manpower, materials and other production factors become bigger than ever and also the person who made the changes, innovations and new ways. In addition, an entrepreneur running a managerial role in its activities, but the routine management of ongoing operations are not classified as entrepreneurial. An individual may indicate the function of entrepreneurship as an organizational form, but then run the managerial functions without running the entrepreneurial function. So entrepreneurship is temporary or conditional bias. Another conclusion of entrepreneurship is the process of creating something different value by using the effort and time required, assume financial risk, and social psychology that accompanies it, and receive monetary rewards and personal satisfaction.

The term came later after the entrepreneur and the entrepreneurial equivalent since the beginning some people are less comfortable with the word private. Perceptions about the same as self-employed entrepreneurs as the equivalent of an entrepreneur. The difference is the emphasis on independence (private) on the entrepreneur and the venture (business) on entrepreneurship. The term entrepreneur is now more widely used mainly because it is the emphasis on business terms. However given the challenges faced by youth today many in the field of employment, the self-employed education leads to survival and independence should be more highlighted.

Perception of entrepreneurship and self-employed

Slight differences in the perception of entrepreneurship and self-employed should be understood, especially by the teachers so that the direction and goals of education provided is incorrect. If that expected from the education given individual is a person who is more mentally or steel or other words to have more emotional intelligence (EQ) and kecerdasarn advirsity (AQ) whose role is to live (life's challenges and life) is more appropriate entrepreneurial education. Conversely, if the direction and purpose of education is to produce individuals who are more astute person in business or money, or to be more financially intelligent (FQ) is a more appropriate is entrepreneurship education. Because both aspects are equally important, the education provided is now more likely that these two aspects of using the word entrepreneur. Perception of entrepreneurs now covers both aspects of financial and personal, social, and professional (Soesarsono, 2002: 48)

Seven Steps to be Entrepreneurial

When we read the newspapers about the job, it turns out a lot of job offers posted, however this is not balanced by labor unemployment more numerous or for those who already have jobs, living standards were still flared flowers.

Entrepreneurship is one of the alternatives in out of the above problems. However, being an entrepreneur is not mudah.Ada tips - tips for success in entrepreneurship.

1. Of the tips in entrepreneurship is to maintain the purpose of business or company that we built in order to always be obvious. One disadvantage of small firms are those that are still rarely have clear goals they will accomplish. Every business should have a definite purpose.
2. In entrepreneurship have a clear picture of financial transactions. An entrepreneur must have a complete picture of their business / company. Many small businesses fail because they do not have adequate bookkeeping, often ignoring the activities of recording financial transactions.
3. Good to know the breakeven point. An entrepreneur must know whether he makes a profit or loss. The best way to find out is by using the method of break-even point. By knowing this diagram we can determine the level of money-losing operations and the number of transactions that can make us a profit.
4. Try as much as possible material cost as cheap-cheap. Victory in the competition depends on a factor that is produced * with low cost and can sell at high prices. Thus producing a low cost to be enabled and cultivated.
5. Remove anything that is not required. Established entrepreneurs are always paying attention to setting the machine, material and efficient labor for profit. There are three rules are apt to get rid of everything that you do not need that one, do not save something that you should not need. Both Do not say something you should not have to say and Third Do not write something that you should write swordfish.
6. A high efficiency and high wages. If you have employees then use all the skills and strengths, so that they can work well and take pride in their work. Satisfaction and pride in encouraging higher efficiency.
7. Pioneer to always obtain greater profits. Employers have always been capable of specificity, they do not make the same goods and services as it has no market, but how to find other ways to make it so that it could give particulars of higher profits. Avoid entry into a kind of business that has been packed. Unless you can create its own specificity so that it becomes interesting. 

Understanding Definitions And Theory Basics Marketing

Understanding Definitions And Theory Basics Marketing

Marketing is the process of developing an integrated communication that aims to provide information about the goods or services in relation to satisfying human needs and desires.

Marketing starts with the fulfillment of human needs which then grew into a human desire. For example, a human being needs water to meet the needs of thirst. If there are thirst for a glass of water it needs will be met. But humans do not just want to meet her needs but also to fulfill his wish is for example a glass of clean water brands Aqua and portability. So this man chose a bottle of Aqua in accordance with the requirements in accordance with the thirst and desire that is also easy to carry.

Process in fulfilling the needs and desires of human beings that is the concept of marketing. Starting from the fulfillment of the product (product), pricing (price), delivery (place), and promoting the goods (promotion). Someone who works in the field of marketing is called marketer. Marketers should have knowledge of the concepts and principles of marketing to the marketing activities can be achieved in accordance with human needs and desires of consumers, especially the intended party.

Four elements of marketing is the marketing component consisting of 4Ps, namely:

* Product

* Price 

* Place ( including distribution)
* Promotion
Because marketing is not an exact science such as finance, marketing mix theory is also growing. During its development, which is also known 7P 3P term is hereinafter People (Persons), Physical Evidence , Process
Marketing is seen as more art than science, then a marketing expert depending on the skills of more consideration in making policy-oriented rather than specific knowledge.

Economists view to marketing or marketing is to create time, the place where the product is necessary or desirable and then submit the product to satisfy the needs and desires of consumers (marketing concept).
Classical methods such as the 4Ps of marketing of the above apply also to internet marketing, internet marketing although done with many other methods that are very difficult to implement outside the internet world. Once you know it I hope you can use marketing methods that are suitable for any business concept.